Diedrich's in disguise
Sep. 24, 2008 Filed in: Technology
I think I went into a Starbucks lull and completely missed this news. Martin Diedrich, founder of my beloved Diedrich Coffee Houses that were absorbed by Starbucks, has setup shop again in OC. Kean Coffee is the new brand and he has opened one location in Newport Beach not to far from the first Diedrich’s on Westcliff Drive.
The latest news is that a second location is set to open in Tustin. The ironic thing is, the new store is going to open where the original Diedrich’s was located. The same store Starbucks bought, converted, and then shut down a year later.
Good for Martin Diedrich! I hope the store does well and I’ll certainly make an effort to get over there. I really did like that store and it always seemed to be busy whenever I went there. Who knows why Starbucks closed it but it’s definitely their loss.
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